Will Mobile Apps Be Google's Undoing? (Hint: No) – Search Engine Land

Will Mobile Apps Be Google’s Undoing? (Hint: No)
Search Engine Land
ways, including mobile advertising revenue. Yet many publishers, through mobile apps, have also escaped the “Google tax” or “Google toll” (as it is sometimes called) and what many perceive to be the infuriating capriciousness of the Google algorithm.

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