Now that 2012 has come to a close, it's time to take a look back at the posts and community members that made the biggest impacts on the Moz blog throughout the year!
This year offered unlimited awesomeness to highlight, but we had to pick and choose. The list includes top posts based on unique pageviews, thumbs up, total number of comments, and linking root domains. We also highlight the community members who left top comments (by thumbs up) and those who left the highest amount of comments throughout the year.
If there are any posts you didn't get a chance to read (or any epic posts you can't wait to re-read), my advice is to grab your favorite mug, fill it with a tasty treat, and curl up in your favorite cozy place to catch up on the best of the Moz blog in 2012. I'm excited to hear your thoughts on your favorite posts, why you think they did so well, and what you'd like to see more of in 2013!
Data disclaimer: This data was gathered within the last 24 hours, so the numbers may change slightly (if so, my apologies). A huge thank you goes to Casey Henry, who helped me gather and compile a fair amount of the data used. All of the data used is current and reliable to the best of my knowledge, but keep in mind that I'm no data scientist like our wonderful Matt Peters. 🙂
Before we dive into the posts, let's look at this year's top ten post topics:
Traffic surge, anyone? Our 2012 unique pageviews were off the charts! Although Rand's updated post from 2007 claims the number one spot by a large margin, nine other amazing posts aren't far behind. One note about the YouMoz posts in this category: the pageviews are counted after the posts were promoted to the main blog. Here are the top ten most viewed posts of the year:
1. 21 Tactics to Increase Blog Traffic (Updated 2012) January 17th, 2012 – Posted by randfish
As content marketing continues to thrive, driving traffic to your blog has never been more important. Rand expands on his epic 2007 (yep, you read that right) post on blogging and offers updated tactics that work for bloggers of all shapes and sizes.
5. 6 Changes Every SEO Should Make BEFORE the Over-Optimization Penalty Hits – Whiteboard Friday April 19th, 2012 – Posted by randfish
After Google announced their decision to penalize websites engaging in over-optimization practices, Rand's Whiteboard Friday on the topic shared tips to help site owners avoid the penalties. Needless to say, it was considered one of our "2012 lifesaver" posts. This doozy ranked highly in all top post categories, so in order to showcase more awesome content, I've listed it in this first category only.
8. The Noob Guide to Link Building May 8th, 2012 – Posted by iPullRank
As a companion piece to the Noob Guide to Online Marketing, this post deconstructs each step of the link building process for fledgling SEOs.
9. How to Perform the World's Greatest SEO Audit June 6th, 2012 – Posted by Steve Webb Another top post started out in YouMoz (woo hoo!) and won the community over, pushing the post into Moz blog history. Steve Webb walks us through the steps of an insanely thorough SEO audit process.
Last year, we had 41 posts with over 100 thumbs up. This year, 71 posts meet the mark! Surprisingly, only four of these top posts coincide with the top ten trafficked posts of 2012. Are our top trafficked post numbers reflecting new users who don't have accounts in order to thumb-up posts, or is something else to blame? I'd love to hear your thoughts in the comments. Now, check out this year's top ten posts by thumbs up:
The Moz community wowed us again this year with an impressive amount of comments on the blog. As an editor, I'm continuously blown away by how many in-depth, thoughtful comments our posts get on a daily basis. Giving SEO community members a platform to voice their opinions is something we live for at the Mozplex, and you fine folks sure are taking advantage of it – huzzah! Here are the posts that drove the largest discussions in 2012:
4. Google's EMD Algo Update – Early Data September 29th, 2012 – Posted by Dr. Pete
Our resident algo watchdog is at it again. Dr. Pete reports on early findings in the EMD algo update to help prepare users for what's to come.
5. 17 Types of Link Spam to Avoid May 15th, 2012 – Posted by Carson Ward
We all know how bad link spam tastes. Carson Ward cautions against link building strategies that will make your business look like it comes straight from the can, rather than from being prepared from scratch.
8. How Garbage Ranks in the SERPs: a Case Study March 15th, 2012 – Posted by Eppie Vojt When this post was published to YouMoz, we knew it would be a winner. Eppie Vojt shows us how "garbage" sites may still rank ahead of your own site, despite the love and care that went into creating it.
10. Guest Blogging – Enough is Enough August 27th, 2012 – Posted by Carson Ward
Although guest blogging is a big part of content strategy, it's an incomplete strategy on its own. Learn why there's more to life than guest blogging through this epic post!
Top posts of 2012 by linking root domains
In the true spirit of SEO, we must look at this year's posts with the highest number of backlinks. To do so, we pulled the number of linking root domains rather than the total number of backlinks to tally up the winners (note that this data was taken before the latest Mozscape index). Last year's 2011 roundup featured an impressive 12 posts with over 100 linking root domains, and this year we've got even bigger news: five posts had over 200 linking root domains. 200 LINKING ROOT DOMAINS?! Holy canoli, Batman! I guess SEO is still alive and kicking 🙂
5. Penguins, Pandas, and Panic at the Zoo May 2nd, 2012 – Posted by Dr. Pete
A gaggle of Google updates later, our brave algo hunter Dr. Pete lays out next steps for what you should (and should not) do to prevent penalties from hitting your site.
â€‹Our community members aren't just commenting on our daily blog posts; they're supporting each others' opinions, as well. Group hug! Here are the comments (some serious and some not-so-much) that got the most love from other community members this year:
â€‹It's time for the movers and shakers who went above and beyond in their comment discussions this year. Who was the most active in 2012, you ask? If you're around the blog often, the faces below will look familiar. If not, give them a holler and connect! Here are our top ten (associates and staff removed) commenters of the year:
And there you have it, folks! Hopefully this post was as fun for you to read as it was for me to put together. I'm so thankful to be part of such a wonderful community, and after looking back at the amazingness that was last year, I can't wait for what the new year has to offer.
What was your favorite post of 2012? Is there anything you'd like to see more of in 2013? Leave your thoughts in the comments below!
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