The Partnership Trap – Whiteboard Friday

Posted by AndrewDumont

Partnership is such an ubiquitous term. Each circumstance comes with a broad set of definitions. Depending on the context and company, a partnership can take on nearly every imaginable form. Due to its variety, the topic is something that isn't touched on too frequently.

At Moz, we rigorously evaluate each potential partnership before engaging. The reason we do this is to avoid something I like to call "The Partnership Trap." It's common for early-staged companies jump on every partnership opportunity that comes their way, as a partnership is often shiny and full of opportunity. Understandably, it's difficult to say no. This seems harmless in theory, but each partnership that you pursue requires the most precious of resources — time and focus — which few companies can freely spare.

In this week's Whiteboard Friday, I delve into the different forms a partnership can take, what to look for in perspective partnerships, and offer some tips in picking the ones that you should pursue.


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