Google+ can't fail because it's the 'Borg-like hive-queen' of all Google services – BGR

Google+ can't fail because it's the 'Borg-like hive-queen' of all Google services
BGR
In particular, Llorens notes how Google has shrewdly integrated its Maps application with Google+ by compelling small businesses to start their own Google Plus Local Business page if they want their business information to appear on Google Maps.