Google AdWords overhaul: Good for Google, but businesses cringe – ZDNet (blog)

Google AdWords overhaul: Good for Google, but businesses cringe
ZDNet (blog)
The tools behind the enhanced campaigns—Smart Pricing, Google’s algorithm to sniff out content that isn’t valuable, and Enhanced CPC, where Google gets advertiser data in the name of better pricing—need work. This marketing pro said that Smart

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