3 reasons why 'big data' can often be meaningless or misleading – SmartPlanet.com (blog)

3 reasons why ‘big data’ can often be meaningless or misleading
SmartPlanet.com (blog)
In other words, Google’s algorithm was looking only at the numbers, not at the context of the search results.” Context is one important element of big data that needs to be better understood. Over-reliance on big data analytics is a second peril