comScore Announces Mobile Platform Analytics and Unified View with Media Metrix Multi-Platform

comscoreskycrop.jpgComScore, a digital analytics firm, announced the U.S. launch of Media Metrix Multi-Platform, digital measurement software for mobile platform and desktop applications. The company says Media Metrix simplifies reporting and analytics, providing new insights that marketers and businesses might be missing. ComScore points out that media is changing; therefore, software like Media Metrix is necessary […]