Study Reveals Top Tablet Advertising Models

bigstock-happy-young-female-college-fri-35520614A massive study involving roughly one in three U.S. tablet owners now claims to have identified the three most effective models for tablet advertising. Those models—pre-roll with overlay; rich media interstitial; and banner to full-page rich media—all performed better than their benchmarks and enjoyed higher rates of consumer recall and likability. But while these specific […]