Archive | April, 2013


Mobile Email to Become More Popular than Desktop Email by End of Year

Before the end of the year, more emails will be opened via mobile devices than on desktop or laptop computers. This prediction comes from marketing agency Knotice’s “Mobile Email Opens Report” and accounts for permission-based email marketing campaigns, not all emails. Certainly the change in how consumers check their email accounts comes from the rapidly […]


Mobile App Development Driven by Loyalty Programs, Promotions

Retail companies are embracing mobile app development as an avenue to greater in-store and online revenues, according to a new survey of employees representing consumer packaged goods (CPG) companies. Mobile devices have become a prominent tool for researching products and making purchases, with many in-store shoppers turning to smartphones and tablets to help inform their […]


comScore Announces Mobile Platform Analytics and Unified View with Media Metrix Multi-Platform

ComScore, a digital analytics firm, announced the U.S. launch of Media Metrix Multi-Platform, digital measurement software for mobile platform and desktop applications. The company says Media Metrix simplifies reporting and analytics, providing new insights that marketers and businesses might be missing. ComScore points out that media is changing; therefore, software like Media Metrix is necessary […]